The Vegan Movement Needs More Heroes Like Rapper 'Feldi'

Let's follow his brave example.

Scene from Feldi’s music video “Pilgrims”

In a world where mainstream hip-hop often prioritizes fame, fortune, and fast cars, Feldi — a groundbreaking vegan rapper from South Tyrol, Italy — is making waves with a refreshing, conscious approach to music.

In his track “Exposed”, he shines a light on the hidden atrocities of animal agriculture, and the corrupt practices that keep people in the dark about the truth behind their food choices. Feldi stands out with his assertive tone and uses his songs to promote impactful animal rights documentaries like Pignorant and Dominion.

“Look, I need no f***ing enemies. As long as this evil industry is operating, I need no enemies.”

— Feldi

Exposed is more than a song — it's a rallying cry. Turn up the volume and enjoy!

Let’s reward his bravery

Feldi uses his music to challenge consumption patterns that still dominate society. He clearly risks losing followers over his outspoken approach — and he does it anyways, out of conviction.

Fortunately, Exposed has become his most successful song so far. And we can help keep the momentum going: let’s share his music far and wide!

We need more heroes like him

In the face of climate change, mass extinction, and public health crises, the vegan movement is more urgent and relevant than ever before. For this movement to thrive, we need powerful messengers who can inspire and unite individuals from all walks of life.

Vegan artists like Feldi, will.i.am, Mýa, A$AP Rocky, Stevie Wonder, Moby, Erykah Badu, Travis Barker, Billie Eilish, and the Wu-Tang Clan demonstrate how creativity can be a driving force for change, using their platforms to challenge societal norms and advocate for a compassionate future.

Undercover investigation footage from Feldi’s music video “Pilgrims”

It’s your turn

You don’t have to be famous to make an impact.

Even street musicians and local artists can contribute significantly to the cause. If you are an artist — filmmaker, podcaster, photographer, designer, etc. — you can channel your unique skills and creativity to promote the vegan message. Every effort helps build awareness and inspire change!

You don’t have to be an artist to get active, either.

There are countless ways to support the cause and amplify the message. Whether it’s through street chalking, community outreach, wearing vegan activism clothing or volunteering for animal rights organizations, each of us can help create a world where sustainability and compassion take center stage. Let’s rally together, take inspiration from brave pioneers like Feldi, and become the change-makers our movement so desperately needs!

I’ll soon be sharing easy tips on how to get involved in vegan activism. To stay tuned, be sure to subscribe!👇