Vegans, Use Your Most Effective Weapon

It will help us change the world faster than we dare to imagine

Friends, we are part of an historical movement that is rapidly reshaping the world around us. Veganism is exploding in popularity. And we must do everything in our power to sustain and amplify this momentum.

As the ones who have already made the connection, we vegans have the crucial responsibility to share our insights and infect others with our compassion.

To do this effectively,  we don’t always need to reinvent the wheel.

Instead, we can — and should — leverage the most genius, creative, and convincing material that our community has already produced.

A masterpiece of vegan advocacy

Today, I want to highlight a video that many of you already know, but one that we need to continue sharing as it stands as one of the most powerful tools in our fight against the cruelties of the animal abuse industry. I’m talking about Erin Janus’ brilliant masterpiece “Dairy is Scary”.

This highly efficient YouTube video, clocking in at just 5 minutes, encapsulates the grim realities of the dairy industry. It is the wake-up call that made me — and many friends of mine — go vegan.

The video is not only suited to shock omnivores out of their complacency, but also helps vegetarians realize that veganism is the only consistent way to align their values with their actions.

Here it is:

The video has caused ripples, but we need massive waves!

“Dairy is Scary” has already garnered significant attention, accumulating 6.8 million views since its release in 2015. But we cannot stop there.

We must aim to propel it to at least 10 million views!

The current views may include multiple counts and a significant portion may come from within the vegan community itself. Our goal must be to reach as many non-vegans as possible.

As Erin writes in her video description:

“Please share this video with anyone and everyone who still thinks dairy is just fine!”

So, my friends, let's spread it far and wide. Share it on social media, send it to friends and family, and encourage others to do the same.👇

If you have budget or a good space for advertising at your disposal, follow the examples of amazing small businesses and billboard campaigns that have already promoted the video.

Every view counts, every share matters

Together, let’s make “Dairy is Scary” a viral sensation, not just for the sake of numbers, but for the sake of the animals whose suffering it exposes and the transformative impact it can have on people’s lives.

Big Dairy hopes that people will never see it

Every moment that “Dairy is Scary” remains underutilized, the cruel animal industry rejoices. Each passing day without widespread sharing of the video is a victory for animal abusers. Every share, however, is a well-deserved punch in the gut of this heartless industry.

We must understand the urgency of our actions. Every share has the potential to awaken someone’s conscience, to spark a change in lifestyle, and to contribute to the dismantling of the oppressive systems that exploit innocent beings.

Let’s not give the animal abusers any more reason to celebrate. Instead, let's use our voices and our platforms to amplify the message of compassion and justice contained within “Dairy is Scary”. In times of rampant anti-vegan disinformation, the animals need us more than ever.

Together, we can — and will — make a difference!

Stay tuned

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I’ll see you very soon
– Pala