Price Trends KILL The Animal Industry
A merciless industry about to meet a merciless end
Market dynamics will crush the animal abuse industry. The question is not if, but when. Emerging trends indicate that this will happen much sooner than most people can imagine. Find out why👇
Animal agriculture is in serious trouble. The industry, recognized as “one of history’s worst crimes” for its devastating impacts on animals, humans, and the environment, now faces multiple existential threats itself.
Vegan is already cheaper …
Contrary to widespread belief, a 2021 University of Oxford study analyzing food prices from 150 countries showed that switching to a vegan lifestyle reduces food costs — by up to 30%. New research supports this finding, concluding that a plant-based diet saves shoppers over $500 a year.
… and prices are about to drop further
Price advantages for vegans will drastically increase in the coming years. Even vegan products that are currently more expensive (e.g., meat and dairy alternatives) will be way cheaper than their animal counterparts, much sooner than most people think.
Why are plant-based products becoming cheaper?
Overall, vegan products are cheaper because their production consumes significantly fewer resources, such as water, energy, and land. The following developments will further contribute to price reductions in the coming years:
Economies of scale. The vegan food market is one of the world’s fastest-growing industries and is predicted to double in size by 2027. Larger-scale production typically leads to significant cost savings.
Growing competition. More and more companies are launching plant-based products, intensifying competition in the vegan market. In a competitive market, prices are typically pushed down.
Covered R&D expenses. Launching new products requires extensive research, development, and testing. Once these expenses have been covered by incoming revenue, manufacturers can lower their prices. This will gradually happen for tens of thousands of vegan products that have been launched over the last years.
Changes in subsidies. The animal industry would not be economically viable without enormous tax advantages and government handouts. Research has shown that one pound of hamburger meat would cost $30 without these financial injections. In times of soaring inflation, raging wars, and tight government budgets, subsidies are coming under scrutiny. It will be increasingly difficult for governments to justify donating astronomical amounts of tax money to this cruel, destructive, and deeply unsustainable industry.
Vegan innovation. The growing demand for vegan products has sparked a global innovation race. Given the thriving ecosystem of over 800 vegan startups and a rapidly increasing number of vegan patents, it can be expected that the coming years will bring transformative advancements and technological breakthroughs. These will not only help to improve the taste, texture, and overall appeal of vegan products — but also further reduce the cost of production.
Resource scarcity. The animal industry is heavily dependent on grain, corn, soy, and fresh water. For example, it takes 100 calories of grain to produce just 12 calories of chicken or 3 calories of beef. Producing one pound of beef also uses as much water as a 135 days’ worth of showers. In times of global food crises and escalating water scarcity, farmers can be forced to suspend animal production or to acquire resources at much higher cost, leading to an increase in their product prices. As plant-based products require significantly less resources, they will be less affected by these price shifts — making them relatively cheaper.
Price is a powerful motivator
Research shows that price is often the major factor influencing consumers’ purchase decisions. Soaring inflation rates and a looming economic downturn add to people’s frugality, making them more sensitive to price changes.
Once certain price thresholds have been undercut, we will witness a noticeable shift towards vegan alternatives even among individuals who have not previously considered adopting a vegan lifestyle.
What you can do:
To accelerate price reductions, it is important to boost demand for vegan products. For example:
Make sure to recommend your favorite vegan products to your friends (e.g., by gifting them a sample).
Inspire, educate, and empower others on their journey towards plant-based living.
Never forget to write online reviews for vegan stores and restaurants you enjoyed — to help these businesses attract new customers.
This post is an edited excerpt from my longer article “The Animal Industry Has No Chance to Survive”. Check out the original piece for more powerful reasons why the animal industry will inevitably die:
🙌 Stay tuned
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Good job! And thank you. Shared to Facebook as well.