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"Social science research shows that nonviolent protest movements that engaged a threshold of just 3.5% of the population have never failed to bring about change." That's a fascinating point, and thank you for linking the BBC article discussing the research in more detail. The most hopeful thing I've read all week. It seems some countries are close to that tipping point or already over it. :)

I wonder if the 3.5% rule is why veganism evokes such strong reactions (unlike vegetarianism). Somehow, vegetarianism never developed the cultural force of veganism, and I think it's because only veganism is an internally consistent nonviolent protest movement.

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Hi Louise, first of all, thanks a million for becoming a supporting subscriber!!! ❤️ You made my day. I'm so incredibly grateful that there are people like you out there who care so deeply about these issues as well.

Just imagine living a world full of carnists, without any vegans (basically like being vegan a few decades ago). The mere thought gives me claustrophobia... You are one of the treasured lights in this darkness. Just knowing that people like you exist fills me with hope and energy.

Regarding the 3.5% rule: The research is super fascinating, indeed. I completely share your view on vegetarianism: it isn't internally consistent. You may have seen the recent piece I've written exactly on this topic (titled "there is nothing 'vegetarian' about dairy"). Because of their inconsistency and lack of understanding, vegetarians won't ever be strong advocates for animal rights, etc.

Even among vegans, there are important differences. Having just 3.5% vegans in a population will probably not suffice. What's needed is active and sustained participation in the movement. And there are many vegans who are not active at all. One of my main goals with Vegan Horizon, therefore, is to inspire vegans to become active. Let's see how that goes!

Have a great day, Louise! In the end, we will win.

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